Starting point
A creator sells language courses, workbooks and a newsletter. Contacts lived in a rented newsletter tool, website analytics in a second system, and videos were cut by hand. Every new campaign meant: export, reconcile, hope.
Solution
- Newsletter list moved into the customer’s own CRM via export – new, updated and blocked contacts kept apart cleanly.
- Website history merged into the new site, with no downtime and repeatable.
- Sending through a dedicated mail service; bounces and complaints land on the block list automatically.
- Social monitoring of own and competing channels feeds script ideas; an editing agent turns the script into rough-cut variants.
Result
2,950 contacts migrated · 9,221 page views rescued from the old system · 2,292 subscribers merged into one list.
Client anonymised. Figures from live operations.