Starting point
An archive represents an artist’s work: artwork enquiries, catalogues, gallery requests and limited editions with waitlists. Enquiries arrived by email; contacts lived in an old website platform.
Solution
- Four forms (artwork, catalogue, gallery, newsletter) go straight into the CRM – with a confirmation to the enquirer and a copy to the artist.
- Contacts moved from the old system, every opt-out preserved.
- Waitlists for limited editions with double opt-in; a new edition is one copied segment.
- Website changes go live only after approval – with automatic rollback if a check fails.
Result
5,992 contacts migrated · 4 enquiry channels automated · 0 emails sent during import.
Client anonymised. Figures from live operations.